01
Own the outcome
Technology is only useful when it improves the business or the experience of the people using it.
About Forge
Small studio.
Senior attention.
Serious work.
Joshua Khoury
Founder & Lead Developer
Founder-led since 2020
A direct relationship with the person responsible for the product.
Forge is the custom software studio of Excalibur Interactive, founded by Joshua Khoury to give growing businesses thoughtful product strategy and strong engineering without the layers of a traditional agency.
We work best with owners and teams who know their business deeply, value straight answers, and want software built around the way they operate—not the limitations of a generic platform.
Dumont, New JerseyServing clients nationwideIndependent
How we think
Principles that shape every engagement.
02
Say the clear thing
Direct communication, visible tradeoffs, and honest recommendations keep projects healthy.
03
Build for the next owner
Clean code, documentation, and sensible systems matter because the product belongs to the client.
04
Stay close to the work
The people making product decisions should understand the business and remain involved in implementation.